Location-based offers they are usually done through mobile applications or geofencing Company email list. Whether from the company itself or from third parties. We can define offers for people who are in (or near) our store (foursquare) or through specific offer apps. Although at the moment these types of offers are no more than occasional experiments. But i think that given the evolution of mobile use they will end up exploding in one way or another. We already see some serious approaches like those proposed by google through its mobile search engine ( google now ) that look pretty good. 5. Crm and of course. We can use the information we have about our customers to test promotions that take them to the closest places to their residence or place of work. A few days ago i read a post by mackenzie fogelson on moz . In which he talked about a tool they are using with their clients to help them align business and strategy. The ' focus canvas '. It is a relatively simple tool Company email list.
But that is exactly why it is so Company email list powerful. Summarize on a sheet all the important points that allow you to align both things. If we analyze each point. It is not about 'revolutionary' things. Quite the opposite. They are basic things that in one way or another we have thought about for the company. Or at least we have read about them at some time. But when you see them together. And review them periodically. They become a powerful tool. Why is it so important that business and strategy are aligned? I find it so interesting. Because on many occasions the daily activity of the company can eat up its essence. Difficulties. Competition. New opportunities. People (within your own company). Innovations. Etc. All these elements mean that little by little. Day by day. Our marketing strategy takes a different course. That the different departments focus on objectives that are not important for the company.... In short. It makes the essence of the company and your strategy become misaligned Company email list.
This lack of coordination causes organizational problems Company email list. Affects economic results and what seems to me more serious. The companyit loses its essence. Role of social networks within the marketing strategy understanding the role of social networks within the strategy and in each of the stages of the purchase funnel. We will learn to use each thing for what it is for and therefore we will obtain better results . Using social networks for what they do best – serve as a bridge between the initial awareness. Generated by payment methods. And the final conversion. – loyalty to our customers. Keys to a social media strategy 1. Engagement real i'm not talking about accumulating 'likes. Shares and comments' in any way. But about looking for the contribution of real value. Being proactive in our interactions with the audience Company email list....